Growing up in the 70s and 80s, Huub played on the legendary courts of Wimbledon, Roland Garros, and the US Open, an era when tennis reached its cultural zenith. The players of this time were more than athletes; they were icons, and their gear became symbols of style and self-expression. For Huub, tennis transformed from a competitive sport into a way of life, a perspective that now defines the ACE hub.

Our philosophy is grounded in authenticity. At the ACE hub, we’re not just inspired by tennis, we live it. This connection shapes every detail, from premium leathers and high-segmented sneakers to clean, minimalist designs. Every product is crafted with intention, blending heritage and modernity, performance, and aesthetics.

1. Tennis Aesthetics

The elegance of tennis courts, the beauty of the game, and the dynamism of players captured in every detail.

2. Tennis Legacy

A tribute to tennis’ storied history, from iconic venues to the careers of legendary players, bridging the past with the present.

3. Art, Design and Fashion

Infusing the spirit of tennis into interiors, accessories, and style, blending sport and sophistication.

4. Travel

Exploring the world through tennis, discovering breathtaking courts, and curating experiences around the sport.